Privacy Policy

Last Updated: August 18, 2026

Whimsie Todd LLC (“Whimsie Todd,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit our website, purchase our products, join our mailing list, or otherwise interact with Whimsie Todd.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

Your name
Email address
Mailing and billing address
Telephone number
Order and purchase information
Personalization or monogram information
Customer service communications
Reviews, survey responses, or other information you choose to provide

When you make a purchase, payment information is processed by our third-party payment providers. Whimsie Todd does not necessarily store your complete credit or debit card information.

We may also automatically collect certain information when you use our website, such as your IP address, browser type, device information, pages viewed, referring website, and interactions with our website.

2. How We Use Your Information

We may use your information to:

Process, fulfill, and ship your orders
Provide personalized or monogrammed products
Communicate with you regarding your purchases
Respond to questions or customer service requests
Send marketing emails or promotional communications when permitted
Improve our website, products, and customer experience
Understand how customers use our website
Prevent fraud and protect the security of our business and customers
Comply with applicable laws and legal obligations

3. Email & Marketing Communications

If you subscribe to our mailing list, make a purchase where permitted by law, or otherwise consent to receive marketing communications, we may send you information about new products, Biblette™ releases, promotions, events, and other Whimsie Todd news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

You may still receive transactional communications related to your orders even if you unsubscribe from marketing emails.

4. Cookies & Website Analytics

Our website may use cookies and similar technologies to operate the site, remember preferences, understand website traffic, measure marketing performance, and improve your shopping experience.

Certain third-party services we use may also place or access cookies or similar technologies in accordance with their own privacy policies.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies.

5. How We Share Information

We may share personal information with trusted service providers when necessary to operate our business, including companies that assist us with:

Website hosting and e-commerce
Payment processing
Order fulfillment and shipping
Email and SMS marketing
Customer relationship management
Analytics
Advertising and marketing
Fraud prevention
Professional, accounting, or legal services

These providers may access information only as necessary to perform services for us, subject to their own contractual and legal obligations.

We may also disclose information when required by law, to respond to valid legal requests, to protect our rights or the safety of others, or in connection with a merger, acquisition, financing, sale, or transfer of all or part of our business.

6. Sale or Sharing of Personal Information

Whimsie Todd does not sell personal information for money.

Certain advertising or analytics technologies may be considered a “sale,” “sharing,” or use for targeted advertising under some state privacy laws. Where applicable, consumers may have the right to opt out of these activities.

7. Your Privacy Rights

Depending on where you live, applicable law may give you certain rights regarding your personal information, which may include the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Obtain a copy of certain personal information
Opt out of certain targeted advertising, sales, or sharing
Withdraw consent where processing is based on consent
Appeal certain decisions regarding a privacy request

We will not discriminate against you for exercising privacy rights provided by applicable law.

To submit a privacy request, contact us at chelsea@urbanbayphoto.com.

We may need to verify your identity before completing certain requests.

8. Children’s Privacy

Whimsie Todd sells children’s products primarily to parents, guardians, gift-givers, and other adults. Our website is not intended to collect personal information directly from children under 13.

We do not knowingly collect personal information online directly from children under 13 without appropriate parental consent.

If you believe a child has provided personal information to us improperly, please contact us so that we can address the matter.

9. Photographs, Reviews & User-Submitted Content

If you voluntarily submit photographs, reviews, testimonials, social media content, or other materials to Whimsie Todd, we will handle associated personal information in accordance with this Privacy Policy.

We will obtain any additional permission required before using customer-submitted content for purposes requiring such consent.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, maintaining business and tax records, resolving disputes, enforcing agreements, and complying with legal obligations.

Retention periods may vary depending on the type of information and why it was collected.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted to or stored by us.

12. Third-Party Websites

Our website may contain links to websites or services operated by third parties. Whimsie Todd is not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technology, services, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page.

14. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, please contact:

Whimsie Todd LLC
490 Belinda Pkwy
Mount Juliet, TN 37122
United States

Email: [chelsea@urbanbayphoto.com]