A woman with long blonde hair and blue eyes holding two newborn babies, sitting on a bed with patterned pink and white bedding, in a room with framed photographs and wall decor.

the story behind the brand

Whimsie Todd actually began as a children’s book idea long before it became a clothing brand.

As a child, Chelsea was constantly creating — painting, crafting, dressing up, writing stories, sewing with her grandmother, and turning ordinary moments into imaginative little worlds. That love for nostalgia, whimsy, and childhood wonder eventually carried into motherhood and a growing fascination with children’s fashion.

After having twin girls, Chelsea began sketching clothing ideas of her own. What started as simple concepts slowly evolved over years of editing, redesigning, altering tech packs, changing fabrics, and refining the vision behind the brand. Along the way, she realized Whimsie Todd was never meant to be trendy or overly seasonal. It was meant to feel timeless.

Today, Whimsie Todd blends storytelling, imagination, and heirloom design into seasonless pieces made to be worn, loved, played in, and passed down.

A collage of photos featuring a woman with two young girls in a bright, white room. In the first photo, the woman holds a toddler girl wearing a white dress and a bow headband, smiling at her. In the second photo, the two girls stand close together, looking at the camera, both wearing white dresses with bows in their hair. In the third photo, the woman, dressed in a floral dress, is holding hands with a young girl in a pink dress, as the girl reaches out to touch her. A hot air balloon graphic is at the top center of the collage, and pink cursive text at the bottom reads "my forever inspiration Emerson Pry & Isabella Loire."

A young woman with long blonde hair, wearing a pink fluffy dress and matching bow, sits on a pink background, holding an open illustrated picture book.

Whimsie Todd exists to create seasonless heirloom clothing for real childhood.

We believe children’s clothing should be timeless, durable, and beautiful enough to wear every day — not just for one holiday or season. Our pieces are designed to be lived in, loved hard, passed down, and woven into the memories that matter most.

At its heart, Whimsie Todd is about preserving the magic of childhood through thoughtful design, storytelling, and timeless style.

Hi friends! Chelsea here.

Before I became a children’s clothing designer, I was just a girl who desperately wanted to be a Mom. When I found out I was pregnant with twin girls, something in me shifted. I suddenly noticed every tiny dress, every bonnet, every smocked detail. I fell headfirst into the world of children’s clothing — not because I understood fashion, but because I loved my babies so much it changed what I saw. At the time, I didn’t know the difference between poplin and linen. I didn’t know what “smocked” meant. I just knew I wanted my girls to feel beautiful, loved, timeless, and little for as long as possible.

As a photographer, I spent years documenting families, newborns, motherhood, and childhood. And somewhere along the way, I realized something: the clothing I loved most wasn’t trendy or seasonal. It was timeless. That became the beginning of Whimsie Todd.

I created Whimsie Todd because I was tired of children’s clothing feeling disposable — dresses made for one holiday, one season, one photo, and then forgotten forever in a storage bin. I wanted pieces that could live beyond a calendar month. Pieces that could be worn in June, December, handed down to siblings, washed a hundred times, and still feel beautiful.

So that’s what we’re creating here: seasonless heirlooms for real childhood.

Beautiful. Durable. Soft. Playable. Bleachable. Dryable. Made to actually be lived in.

Whimsie Todd is for the mothers who want clothing that feels classic without feeling precious. For the families who care more about memories than trends. For the babies who are busy being children — not tiny mannequins for holiday marketing campaigns.

Thank you for being here this early. Truly. ♡

Simple black silhouette of a person doing a yoga pose in a tree position, with one foot on the inner thigh of the opposite leg, hands raised and palms pressed together overhead.

A young girl dressed in a floral-printed dress with puffed sleeves and lace trim, standing indoors near a table covered with a tablecloth featuring a berry design. The background shows various household items, pictures, and birthday celebration decor

Two young children dressed in festive outfits with hats, standing indoors and smiling. One girl wearing a floral dress and a wide white hat, the other boy in lederhosen with a straw hat. A man with glasses and a beard is partially visible in the back

A young girl with light brown hair, wearing a black dress with a white lace collar and a pink ribbon, sitting on a carpeted floor. She is smiling and looking to her left with a happy expression.

Close-up of a baby's face with dark eyes, wearing a floral-patterned outfit and a headband with a large decorative bow

A baby girl sitting in a car seat, wearing a pink velvet dress with white lace trim and a white headband with a bow, smiling and looking to her right.

A woman with curly red hair and a bright red lipstick smiling while sitting on a sofa, holding a baby with short hair wearing a colorful, patterned outfit.

An elderly woman, middle-aged man, and baby in an outdoor setting with a grassy hill and people in the background. The woman is wearing glasses and a black and white floral dress, the man is wearing glasses, a light gray suit with a patterned tie, an

A portrait of a young man with dark hair, a mustache, and a big smile, wearing a blue and white striped shirt, a necktie, and suspenders. He is holding a baby dressed in white. A woman with curly hair is beside him, smiling.

Four young children sitting in a row outdoors, wearing blue dresses with white polka dots, with a girl having a large white bow in her hair. They are in front of a table and some chairs, possibly participating in a school or community event, with a b

Four young children sitting on vintage wooden chairs with floral upholstery and lace skirts, dressed in vintage clothing, in a room with brick walls.

A man in a tuxedo and a young girl in a floral dress and a white hat pose together for a photo.

A young girl wearing a floral dress and a wide-brimmed hat carrying a wicker basket, standing on a wooden deck with potted plants and a wooden fence in the background.

generations of love

A smiling woman with glasses holding a sleeping baby girl wearing a floral dress and headband at an outdoor gathering.

A young woman and an elderly woman posing in front of a wooden door. The young woman is wearing a pink floral dress with a large pink hat, and the elderly woman is wearing a navy floral dress, a white cardigan, glasses, and a large black hat with pink flowers. They are smiling and appear happy.

A woman with long blonde hair feeding a baby with a bottle while lying on a bed with a patterned pink and cream bedspread, with another adult's hand gently cradling the baby's head.

A drawn pink heart with a glossy shiny appearance, outlined with a darker pink line.

Everything I know about sewing, I learned from my Grandma Bonnie.

Bonnie Ellen Bunch! My family is full of strong, entrepreneurial women and my grandmother has always been a huge supporter of my ideas, projects, brands, and businesses. She was a salon shop owner herself and whatever crazy business skills she had trickled into every female cousin and aunt that I have. My grandmother likes to brag about how no one thinks she is as old as she is. I love her sass & personality and I will always be trying to emulate her love for people and Jesus in Whimsie Todd as well.