everyday heirloom classics for the whimsical toddler
Some dresses are worn once. The Birdie is worn forever.
Cut in soft ivory cotton with delicate floral embroidery across the bodice, The Birdie features a lovely panel at the chest, a lace collar with scalloped trim, and long puffed sleeves with elastic cuffs. The gathered skirt that moves the way childhood should — freely and beautifully.
This is the dress she'll wear to church, to family dinner, to the moments you'll photograph and keep. Seasonless. Timeless. Heirloom from the first wear.
The Birdie. Your new forever dress.
Pre-order now. Expected to ship October 2026.
The Audrey
Pre-Order Now
If The Drew is what started everything, The Audrey is what we couldn't stop thinking about.
A rich, warm velvet dress — the kind that photographs like a painting — with a wide ruffled collar in crisp white and the softest pink embroidery at the neckline. Long sleeves. Ruffle cuffs. A gently gathered waist that flows into a skirt she'll spin in whether you want her to or not.
It's the dress you keep. The one that shows up in the Christmas card and then gets boxed away and then gets handed to her daughter someday because you simply couldn't part with it.
Currently available in our classic warm caramel. Coming soon in Blush, Ivory, and Dark Green — four timeless colors, same heirloom details.
Because some dresses deserve to exist in every version of themselves.
Sizes 6M–5T. Pre-order now — ships this fall.
Pre-order now. Expected to ship October 2026.
The dress that started everything.
Named for the first little girl who wore it — and inspired a brand in the process — The Drew is Whimsie Todd's original heirloom. Hand-smocked at the yoke in an intricate diamond pattern, scalloped lace at the flutter sleeves and hem, and cut in a silhouette that works on a six-month-old and a three-year-old with equal perfection.
It photographs like a dream. It washes and wears and gets worn again. It gets saved for christenings and worn to the grocery store and somehow looks right both times.
Pure white. Timeless. The kind of dress that ends up in a box in a closet thirty years from now — not because it wore out, but because you couldn't bring yourself to let it go.
This is what we made first. This is what we're most proud of.
Pre-order now. Expected to ship October 2026.
The Corinn — Pre-Order
The jacket that makes the whole outfit.
The Corinn is crafted in cream quilted cotton with a classic diamond pattern and finished with the kind of details that stop people mid-scroll — delicate trim along every edge, pearl-centered gold snap buttons, and two fabric bows above the pockets, stitched from the same quilted fabric. Nothing borrowed. Nothing extra. Just everything exactly right.
She layers over The Drew. She layers over The Birdie. She layers over everything you already love.
Available in Yellow Trim and Beige Trim.
Pre-order now. Expected to ship October 2026.
Traditional patterns & thoughtful lifestyle looks.
𝐓𝐢𝐦𝐞𝐥𝐞𝐬𝐬 𝐬𝐢𝐦𝐩𝐥𝐞 𝐜𝐥𝐚𝐬𝐬𝐢𝐜𝐬, 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐡𝐞𝐢𝐫𝐥𝐨𝐨𝐦𝐬, 𝐞𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐜𝐨𝐳𝐲, + 𝐰𝐡𝐢𝐦𝐬𝐢𝐜𝐚𝐥 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧. Designed to be worn all year.
Girls Fancy Dresses
Upscale Boys
Bows & Bonnets
The Bebe Bonnet
She was made to be remembered. Crafted in soft blush pink cotton with a vintage-inspired silhouette, the Bebe Bonnet features a center crown panel of hand-embroidered pink roses and green leaves, framed by delicate beige lace trim on each side. Long pink ties secure softly beneath the chin for a fit that's as sweet as it looks.
This is the bonnet you pull out for every photo, every holiday, every first. Heirloom quality. Everyday wearable. Whimsie Todd through and through.
The Bebe Bonnet — because some things are worth keeping.
The Eleanor
Coming Soon
Some dresses are made for a single afternoon. The Eleanor was made for every afternoon.
Sleeveless and simply cut, with delicate pintucks running the length of the front and the softest lilac lace at the neckline, armholes, and hem — The Eleanor is the kind of dress that looks like it cost twice what it did and feels like it was made just for her.
Two little satin bows at the waist. Buttons at the back. Nothing extra, nothing missing.
Pair it with a cardigan for church, a sun hat for the garden, or nothing at all — it works every time.
Sizes 6M–5T. Joining our collection soon.
The Louise
Coming Soon
Almost like The Drew. Not quite The Drew. Completely its own thing.
The Louise is the dress with the pearl-adorned ruffled collar — delicate, gathered, and just a little extra in the best possible way. White puffed sleeves, a soft A-line skirt, and the sweetest pink lace trim at the hem that you almost miss until the light catches it just right.
Named for the little girl who wore it first, from one of Nashville's most beautiful homes — and she wore it like she'd been in it her whole life.
The collar has pearls. That's really all you need to know.
Sizes 3M–5T. Joining our collection soon.
The Coco Bloomer — Pre-Order
The finishing touch she didn't know she needed.
The Coco Bloomer is crafted in soft ivory cotton with tiered ruffles that layer beautifully at the waist and leg openings — sweet, effortless, and endlessly versatile. Wear her under a dress, pair her with a simple top, or let her stand alone for the coziest diaper days.
Elasticized waist and legs for a comfortable, stay-put fit from first wear to last.
Available in a classic single-ruffle style and a full tiered ruffle style.
The Coco Bloomer. Small detail. Big moment.
Pre-order now. Expected to ship October 2026.
The Louise
Coming Soon
Almost like The Drew. Not quite The Drew. Completely its own thing.
The Louise is the dress with the pearl-adorned ruffled collar — delicate, gathered, and just a little extra in the best possible way. White puffed sleeves, a soft A-line skirt, and the sweetest pink lace trim at the hem that you almost miss until the light catches it just right.
Named for the little girl who wore it first, from one of Nashville's most beautiful homes — and she wore it like she'd been in it her whole life.
The collar has pearls. That's really all you need to know.
Sizes 3M–5T. Joining our collection soon.
